Search:

funny video video jokes music clips funny pets funny baby humor joke

Victoria Pendleton signs with Hovis

My New Video Site
My New Video Site My New Video Site
My New Video Site

Boy on a bike Hovis ad: http://www.youtube.com/watch?v... of Woman': Hovis maintains links with cyclingThe British bread brand founded in 1886 has signed Olympic cycling champion Victoria Pendleton as a brand ambassador. Pendleton spent six hours recreating the iconic 1973 'Boy on a bike' TV advert. The Premier Foods-owned brand will deploy Pendleton in a series of campaigns, including encouraging cycling; healthy-eating and education initiatives. Hovis marketing director Jon Goldstone told Marketing Week: Hovis is renowned for Britains favourite ad, the iconic Boy on a Bike and we are delighted to announce Vicky as our new Girl on a Bike' and are very excited about our plans for the next three years.Pendleton said: I hope my work for Hovis will inspire a new generation of girls and boys on bikes who enjoy cycling as much as I did when I was younger and maybe even inspire some champions of the future.Wheatgerm flour was developed in 1886. A national competition to name the bread made from this nutritious flout was held in 1890. Herbert Grime won with his suggestion of 'Hovis' as a contraction of 'Hominis Vis', Latin for 'strength of man'.Hovis was an early supporter of cycling. In 1899 Hovis launched a series of eight cycle road maps covering England and Wales. Each map listed hostelries that served Hovis bread. These guest houses displayed a sign with a cycle wheel and the letter H for Hovis, clearly modelled on the winged wheel sign of the Cyclists' Touring Club.The maps were published by G Philip and Son and the co-sponsor was the Cycling Components Mfring Co, Birmingham. This series continued for 25+ years.In 1973, director Ridley Scott created one of the best-loved TV adverts of all time: the 'Boy on a bike' advert. This was set against Dvoraks New World symphony, rearranged for brass, and featured a delivery boy freewheeling down a cobbled northern hill.In fact, the ad was shot on Gold Hill of Shaftesbury, Dorset.The boy is now a 51-year old fireman. Carl Barlow was 13 when he appeared in the advert.Barlow said: It was pure fate that I got the part as the Hovis boy. I was down to the last three, and it turned out that one of the two boys couldnt ride a bike, and the other wouldnt cut his hair into the pudding bowl style - it was the Seventies after all. As the only boy who could ride a bike and would cut his hair, I got the part.Hovis has more up-to-date bike promotion credentials. Before Sky took over sponsorship, Hovis ponied up £1.5m to sponsor the London Freewheel ride. In the 1990s the bread brand supported the National Byway with £500,000.

Channel: Sports
Uploaded: November 30, 1999 at 12:00 am
Author: carltonreid

Length: 01:38
Rating: 4.891892
Views: 39726

Tags: cycling  bread  bicycle  olympics  

Video Url:


Embed Code:

Video Comments

pigman2222 (November 30, 1999 at 12:00 am)
I bet her saddle smells wonderful..
201107081752 (November 30, 1999 at 12:00 am)
I'd also like to use Victoria Pendleton as a bike. I'd even sniff her saddle.
pigman2222 (November 30, 1999 at 12:00 am)
I'd like to use Victoria Pendleton as a bike.
TimpBizkit (November 30, 1999 at 12:00 am)
Rise with Pendleton lol
MrStonecold69 (November 30, 1999 at 12:00 am)
My name is Victoeiaand i love ridingBIKES
moshman33 (November 30, 1999 at 12:00 am)
Beautiful!
FatOldBikeGeek (November 30, 1999 at 12:00 am)
Dam, I'm out of tissues !!
christschinwon (November 30, 1999 at 12:00 am)
She's so cute I don't know what to do. She's so cute I don't know what to do.
djonshore (November 30, 1999 at 12:00 am)
Has this advert of her been aired yet?
messthetics (November 30, 1999 at 12:00 am)
I'm glad she's finally signed to Hovis! It's the best!

Funny Videos Web Site © 2007 All Rights Reserved.